I wrote an essay on the life of an idea in across ad agency, a social movement and a warzone, which was published in Sarai 09: Projections in 2013. The essay is timely for the Black Lives Matter protests and has aged remarkably well, considering how much has changed in the years since and how much hasn’t in the centuries passed. An excerpt can be read here… ramlochan.media/2013/04/30/an-excerpt/